The cosmetics industry is experiencing continuous evolution and innovation. This includes new technologies in the manufacturing of makeup, skincare, and haircare products. For example, smart cosmetics have been developed that use augmented reality techniques to help consumers choose suitable colors and styles based on their facial features and skin tone. This provides an enjoyable and efficient shopping experience. Additionally, there is a growing trend in the cosmetics sector toward sustainability. Many companies are working on developing refillable packaging and reducing the use of plastic materials. Some brands also rely on sustainable ingredients and environmentally friendly techniques in the production of their products.